Why, Christmas of course.
So what’s the second most profitable holiday?
That answer might not seem as obvious. Good guesses would be Thanksgiving or Valentine’s Day. Good guesses, but also wrong ones.
Here’s a hint: think pumpkins and goblins…and oh yeah, the holiday happens to be tomorrow.
Hard to imagine that an old Celtic tradition of donning scary outfits to frighten away spirits of the dead has turned into such a culturally influential (and profitable!) juggernaut in America. But it has, and now we spend $1 billion a year just on Halloween candy alone! Another $1 billion in spent on our kids’ costumes, and another $1.22 billion spent on our own costumes. And don’t forget about Fido. Yep, Americans will spend $300 million on costumes for their pets. Now add in party supplies and favors, haunted attractions, greeting cards, and we’re talking about a $7 billion dollar industry!
So what started out as a primitive ritualistic superstition years ago has morphed into a modern-day candy-centric, party-going affair. In fact, Halloween is now ranked in popularity as the number three best party of the year (behind the Christmas holidays and Super Bowl Sunday).
And why not party-hardy on Halloween? Given the state of politics and the economy, we could all use a little escapism to lift our spirits—no pun intended.
How do you plan on celebrating Halloween? Let us know below.
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What’s the most popular children’s Halloween costume for 2013?